[Glossary](https://useratio.app/glossary) › Money and tax

# Markup

Profit as a share of the cost.

Buy for 80 and sell for 100: you keep 20, and 20 is 25% of the 80 you paid. That is a 25% markup. The same sale is a 20% margin, which is why the two words are easy to mix up.

Markup can go above 100%; margin cannot.

## In Ratio

| You type | Ratio shows |
| --- | --- |
| `markup(80, 100)` | 25% |
| `margin(80, 100)` | 20% |

## Related

[Margin](https://useratio.app/glossary/margin) · [Percentage calculator](https://useratio.app/percentage-calculator) · [All terms](https://useratio.app/glossary)

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Source: https://useratio.app/glossary/markup